The idea for this project stems from the real and unreal issues in contemporary society.
Where the existence of digital devices has increased the ability or content of what is called reality and the perception of reality itself. There is a term Augmented Reality which means the incorporation of 2 or 3-dimensional virtual (digital) objects into the 3-dimensional real (physical) world in real time. This blurring of boundaries between real and unreal is what underlies how this project was created.
Based on the above ideas, the practice of landscape photography that I have been practicing will be executed in a different way. The understanding of landscape photography so far refers to how photographers capture the beauty of nature or a certain place, and immortalize it, a kind of recording the aura of nature and bringing it to the audience. that is why so far landscape photography has been considered a pictorial photo that only shows beauty. In this project, I take landscape photography beyond the mere beauty of nature, and emphasize more on the idea and how to express that idea. Photography, regardless of genre, is now seen as a medium to express ideas, and is even seen as a medium that is capable of expressing itself as an idea itself. That the choice of photography is consciously part of the message that one wants to convey.
Artist Profile
We are open to accommodate various types of works that have the potential in the art market. We also support artists with our programmes such as Seasonal Selection, Lottery and Exhibitions.
Check the requirements to send your CV and portfolio here.