The Rancid Odour Behind The Sweetness Of The Fruit
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40 x 60cm Digital print on allumunium dibond 5 Edition + 3 Artist Proof

In this project, I try to remember the 97-98 period through the production of photos and their dissemination in a more democratic space / terrain in the present, with the internet through websites and social media.

What if a more democratic internet media or social media such as Twitter was present earlier in that era/event? How would it have affected the expression and imagination of the masses in that era? How would an authoritarian government that is not good at using the medium of photographs fight in the more democratic realm of the internet terrain? In a democratic terrain that allows everyone to enjoy the power of the medium of photos as daily consumption, people need photos to stay conscious. Then now not only “everyone can take pictures” but also everyone can upload, download, reproduce, edit, crop, etc.

When a photo is shared, the “frame” is not only owned by the authority of the first taker/owner of the photo but it can also be reproduced, made into a meme, widened in context by anyone at any time and becomes constantly evolving.

The challenge now is how the medium of photos faces this democratic terrain, and the awareness of the power of photos in daily consumption raises different battle strategies, not only with the authoritarian state/government, but also with the commercial world and media capitalists.

Scattered photos then piled on top of each other, with rapidly changing issues/contexts pitting their respective strengths to be the most relevant, some went viral and were forgotten, or photos that only became grains of dust in a vast expanse of sand. In that era (98-98) photos taken by amateurs who became forgotten grains of dust and worthless compared to photos of journalists, professional photographers or commercial photo salon studios, were piled up and forgotten between the authority of salon aesthetic rules and rigid Journalistic Ethics.

Artwork History

2023 Reforward, Studi Studio, Ruang MES 56, Yogyakarta, Indonesia.

The Rancid Odour Behind The Sweetness Of The Fruit

40 x 60cm

Digital print on allumunium dibond

5 Edition + 3 Artist Proof

Rp3.500.000

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